ADIDAS TRAE YOUNG 1

HOLIDAY ‘21


NBA All-Star Trae Young released his first signature shoe, Trae Young 1, with adidas this season. In partnership with adidas, the Atlanta Hawks were given access to release both shoe and apparel. Instead of using assets provided by adidas, we set out to tell our own story. Each release features a theme relevant to the shoe and even an appearance by the All-Star himself.

ROLE // ART DIRECTOR

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Atlanta Hawks Player Photoshoot

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Lululemon x Hawks