Designed for the little fans in mind, the Atlanta Hawks collaborated with positionless by Kristen Ledlow to create a collection that offers a timeless vintage varsity style and an oversized fit for kids to wear for many seasons. Our small models were invited to play on our recreated mini court to show us their skills and have a little fun along the way.

I led the creative development from concept through execution, defining the visual story for all visuals, creating the set design, and managing all multi-channel marketing during launch.

The collection featured all five basketball positions in two color options. Special packages were made for our players with families with their corresponding position.  Contributing to our youth category growth, we launched another collection the following season.