Atlanta Hawks and Debbi Snax
Role
Creative Director
E-Comm Director
Service
Global Partnership
Artist Collaboration
Art Direction
Campaign Marketing
Product Launch
For the month of March, Hawks partner Chase approached us to design a collection that highlights local creatives and entrepreneurship. I discovered Debbi Snax, a muralist and tattoo artist raised on Atlanta’s south side, and gave her a blank canvas to create a piece of work that fans could carry with them permanently. The photoshoot takes us inside her own tattoo shop, Snax Ink, showcasing her unique aesthetic of florals, traditional tattoo lettering, and her iconic ‘A-Town down’ hand.
I led the creative development from concept through execution, defining the visual story in both photography and video, designing the layout of the online collection page for launch, and managing all marketing touch points with Chase.
The collection sold out within the first day with another restock selling out the following week becoming our sixth highest selling non-jersey item. The campaign also reached our top five most engaged collection for the 25-26 season through all marketing channels.
Atlanta Hawks and Debbi Snax
Role
Creative Director
E-Comm Director
Service
Global Partnership
Artist Collaboration
Art Direction
Campaign Marketing
Product Launch
For the month of March, Hawks partner Chase approached us to design a collection that highlights local creatives and entrepreneurship. I discovered Debbi Snax, a muralist and tattoo artist raised on Atlanta’s south side, and gave her a blank canvas to create a piece of work that fans could carry with them permanently. The photoshoot takes us inside her own tattoo shop, Snax Ink, showcasing her unique aesthetic of florals, traditional tattoo lettering, and her iconic ‘A-Town down’ hand.
I led the creative development from concept through execution, defining the visual story in both photography and video, designing the layout of the online collection page for launch, and managing all marketing touch points with Chase.
The collection sold out within the first day with another restock selling out the following week. The campaign also reached our top five most engaged collection for the 25-26 season through all marketing channels.