Atlanta Hawks and Paperfrank
Role
Creative Director
E-Comm Director
Service
Artist Collaboration
Art Direction
Campaign Marketing
Product Launch
Meet Atlanta-based artist Frank Duncan, better known as Paperfrank. What started as a hobby quickly turned into an expression of his identity through painting. In this collaboration, the Atlanta Hawks partnered with Paperfrank to design a collection inspired by the Peachtree city edition jersey. Through his art, we explore the journey of Paperfrank’s illustrated character, Buddy, as he suits up for the home team.
I led the creative development from concept through execution, writing the creative brief for the project, defining the visual story to feature both artist and product in the photoshoot, and designing the layout of the online collection page for launch.
This collection brought forward the idea of play in a competitive landscape. Beyond the game of basketball is a kid spirit that believes the possibilities are endless if you use your imagination. Just make sure you give yourself the flowers you deserve.
Paperfrank Collection
Role
Creative Director
E-Comm Director
Service
Artist Collaboration
Art Direction
Campaign Marketing
Product Launch
Meet Atlanta-based artist Frank Duncan, better known as Paperfrank. What started as a hobby quickly turned into an expression of his identity through painting. In this collaboration, the Atlanta Hawks partnered with Paperfrank to design a collection that celebrates his talent and creates a deeper connection to the city beyond basketball. Through his art, we explore the journey of Paperfrank’s illustrated character, Buddy, as he suits up for the home team.
I led the creative development from concept through execution, writing the creative brief for the project, defining the visual story to feature both artist and product in the photoshoot, and designing the layout of the online collection page for launch.
